Call us shallow but nothing’s quite as gratifying as navigating the new Vans Customs Shoes website. It offers three signature silhouettes — the Slip-on, Era and Old Skool — and a veritable cornucopia of inspirations, colors and patterns for your side stripes, heel counters, toecaps and laces. There’s even a “Share and Chat” function that allows you to collaborate, via mobile or e-mail, with friends on building the perfect Vans Customs design. Change your mind? The new “Scratchpad” switches the user back to a previously created design. From $60.