The new concept store Uzwei has opened its doors a few weeks ago at the Kaisergalerie, one of Hamburg’s newest and prestigious shopping malls, right in the city center at Großen Bleichen 23.
Owner Florian Braun: “Uzwei is our answer to the changed consumer behavior. We want to bring joy and entertainment to the shopping experience and create an effortless atmosphere. I am already working in this job for ten years and I really tried to put everything that inspires me into this concept.” Braun is also responsible for the store design of Uzwei.
The 1,000 sqm store has two levels and can be entered from the main entrance on Große Bleichen as well as through the own flower and deli café shop from the inside of the Kaisergalerie.
Lifestyle and fitness plays a major role on the upper floor. Brands like Nike, Adidas and active wear bands like Monreal are shown on exclusive lounge areas. The sneaker wall definitely leaves an impression and gadgets like yoga mats round off the range.
Uzwei is the first store in Germany which offers a Stella McCartney shop-in-shop. In addition clients can shop high fashion collections from designers like Marc Jacobs, Dries van Noten, Proenza Schouler, Contemporary Brands, 3.1 Phillip Lim, Alexander Wang and Kenzo.
According to Uzwei rags and goods holders are redecorated weekly by the visual merchandising team.