The USG (Unlimited Sports Group) has announced several changes on its executive level. Effective since 1st June 2014, Jacques van der Manden joined USG’s international management board as the group’s new International Business Development Manager. His task will be the optimization of the geographic brand potential within the USG brand portfolio and as a result he will be working closely with the Country Management.

To strengthen the Country Management team, Michele Zambonin was appointed as Country Manager Italy in April 2014, where USG Brands has its own set up.

Moreover, since 1st May 2014, Bo Castmo holds the position of new Country Manager for Scandinavia. Castmo adds his wide range of industry experience as former Head of Esprit Nordics Wholesale and Sales Director Nordics at Adidas Group.

Dimitri van Leuven has taken over the role as Country Manager Benelux. Previously, Dimitri has been responsible for the Belgium headquarter of USG Brands. Andre Beintema, former USG Commercial Director, will focus on his own company, but will stay connected to USG through his agency TessBiss BVBA.

The portfolio of the USG includes brands such as Fila, Champion, Le Coq Sportif, Helly Hansen, Spex, Valsport and Athlete.