Just in time for Berlin Fashion Week, on January 14, 2014, Uniqlo has started its entry into the German market with a pop-up shop tour through the German capital. In every temporary shop location, the Japanese retail giant will present a different iconic product.

The tour started with a 50sqm shop in Berlin’s popular Torstraße, where Uniqlo sold a selection of its Ultra Light Down collection from January 14-25 and its Heattech collection from January 28 to February 8.

This week, the pop-up shop has moved for the first time. It is now located in Berlin’s hip Voo Store (Oranienstraße 24) and sells Uniqlo’s 100% Cashmere line until March 1. On March 4, the mini shop will change its location for the last time. More details will be spread on www.uniqlo.com/de as well as via Uniqlo’s Facebook and Twitter accounts.

The pop-up shop tour will end on March 22 in the run-up to the opening of Uniqlo’s first German flagship store on Berlin’s Tauentzienstraße, which is scheduled for April. The new flagship has a sales area of 2,700sqm and will be the largest of its kind in Europe.