Sportswear brand Fornarina will reissue its creative fashion and art event “Urban Beauty Show” ( during Milan Fashion Week on Wednesday, September 26 from 6 pm to midnight at the East End Studios at via Mecenate 84.

For the fifth time, femininity, creativity, experimentation and irony – all elements of Fornarina’s DNA – will be part of this artistic event, which stimulates all five senses. This time the s/s 2008 collection will be presented within colorful video-installations, lights, music and dance-performances

The show is inspired by the metamorphosis between human and animal, brought to life by international artists such as British surrealist Glenn Barr, Hispanic-Dutch graphic designer Mijn Schatje and Japanese artist Junko Mizuno. The show and after-party will also feature international DJs.

The show is organized by Art Lab Fornarina, the artistic laboratory of the Fornari group, which is guided by Caterina Aimone and Marco Bragaglia.

Invitations will be given out at the Fornarina store in Milan at Corso di Porta Ticinese 78.

The event will move to the US for the first time in September 2008.