The UK now has its first plus-size fashion magazine. On 26 November, 2014, Slink magazine went on sale in 15 countries and will be published bi-monthly. The fashion magazine for plus-sized women started as an online publication in 2011. First printed editions of the magazine were already available in 2012, but only retailed via its website. The magazine includes shopping features, interviews, travel and beauty tips and is designed to promote a healthy lifestyle, distancing itself from the stereotypical beauty and body image. With its philosophy Slink joins publications such as Plus Model Magazine from the USA.