The UK will soon welcome yet another fast fashion concept: As of end of August, recently-born menswear retailer Open is going to roll out its first store in Hanley (Staffordshire, England) and simultaneouly launch its online shop.

With a focus on seasonal key trends and basic garments, Open was created in 2013 and is based at the Granary creative space in Barking (East London). The brand features apparel, footwear and accessories with an aggressive price policy: from a £5 tee to a £40 parka. After the first opening, 12 additional stores are planned to be rolled out in the UK before the end of 2014 in cities such as Stevenage, Bury, Northampton and Manchester.

The store concept of Open has been designed together with retail design specialists Checkland Kindleysides: a neutral-colored interior with raw materials like wood and metal plus a clean branding and packaging.


“We aim to deliver a simple no-nonsense approach to menswear. We're excited to see how our customers respond to us”, said Stephen Galea, managing director of Open.



The brand features apparel, footwear and accessories with competitive prices
The brand features apparel, footwear and accessories with competitive prices