British kids trade show Bubble London, June 20-21, reported a 21% increase in traffic from a year ago, while international attendance rose 45% from the year prior.

Close to 200 brands from 19 countries took part in the event, with almost 100 brands showing exclusively at the show and 60 brands making their debuts, among them CWF brands Timberland, Elle, MFG and DKNY, Helen Gordon, Lässig, Little Loui, Mae, Minti, Nicki Macfarlane, Pint Size, Rockabye-Baby, Small Paul by Paul Frank, Steiff Kids Collection, Troizenfants and Zoocchini.

“We’ve seen more international buyers at Bubble London this season, which is great as London needs an international show and it makes the event so much more attractive,” said Yanina Aubrey of Aravore Babies. “It’s lovely to meet lots of UK buyers here too. I love the look of Bubble and feel we fit in really well here and it suits the look of our brand perfectly.”

Buyers also were impressed with the show, which launched in 2008 and is organized by ITE Moda, Ltd. “It was a vibrant show that had the right balance of being busy yet practical,” said Nick Rayne of Harvey Nichols. “We are always on the look out for something different and like last season we found these brands at Bubble.”

In addition to the collections of clothing, accessories, toys, interior and lifestyle products were several notable events. On Sunday afternoon the Swedish brand Rockefella was named the recipient of the Standout Award for the best-dressed stand at the show with its pirate-themed creation. And author and photographer Caroline Irby also was in attendance on both Sunday and Monday signing copies of her book, A Child From Everywhere.

The next edition of Bubble London takes place January 30-31 at the Business Design Centre, Islington.