Premium denim brand True Religion will release its spring 2013 advertising campaign live on its website this Thursday, January 17.

Shot by photographer Camilla Akrans and styled by Julia Van Boehm, the campaign stars models Catrinel Menghia and Tom James. It was shot at Paradise Cove in Malibu, California. “This season, we took inspiration from one of my favorite places in the world–Malibu. We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality,” says Jeffrey Lubell, founder, CEO, chairman of the board and creative director of the California-based lifestyle brand.

The sexy images will be accompanied by the company name and logo with no additional text. The global campaign will run for January to June in print, online and outdoors. The company also produced a special behind-the-scenes video of the campaign.