A friendly and highly inspiring atmosphere, many authentic “anti-fashion” brands and lifestyle products characterized the fourth edition of Selvedge Run. The show, held at Kulturbrauerei, Berlin, from 17 until 19 January, 2017 was visited by top insiders and buyers from Germany and other European countries, registering a stable attendance just as in January 2016.
The show hosted 89 brands (10% more than the July 2016 edition) and presented the new section “The Makers Yard”, a hall also hosting lifestyle products including Triumph & Disaster (men’s grooming), Gestalten, Raumgestalt (both home decors), Passion France (handcrafted foldable knives), TheBarber.ch, recreating a barber shop, but also other products including foods.
The show hypes on offering a wider offer of products in addition to clothes, textiles and leather goods as they aim at establishing and creating their own lifestyle niche. Despite this some visitors expleianed they would prefer to see a more focused offer especially concentrated on apparel and accessories.
Among most appreciated newcomers there were Lee Cooper, presenting The Lee Cooper Collection by Lee Cooper, a special selection aimed at highlighting the brand’s dedication to premium highly-crafted denim products; for instance in their high-end Made in East London jeans selection.
The Italian shirt brand Captain Santors Sailor’s tailoring launched a selection of single bags and backpacks, made by recycling secondhand blankets from Italian marine army and army tents.
New products launched by the Dutch Indigo People scarf brand included t-shirts and scarves, made of both organic and regular cotton and decorated with an eco-friendly mud printing technique. Also new was their collaboration with Dutch sneaker brand Blue Day for whom they produced exclusive cotton ikat fabric uppers.
Other exhibitors included Edwin, Converse, Stetson, Benzak Denim Developers, Red Wing Heritage, Andersen-Andersen, Hansen, Kestin Hare, Studio d’Artisan, Chippewa and Tellason, all focused on top quality products.
A Japanese denim district is on show
Also new was a group of highly skilled Japanese manufacturers from the Kurashiki area, a productive district of highly valuable cotton products and jeans manufacturers. Among brands from Kurashiki there were The Senio (Senio Made by Kurashiki Kojima), high-quality jeans brand characterized by thick yarn, long stitchings and pieces that can be personalized with made-upon-request embroidered logos or personalized back-pocket decors. Also from the same productive area there was TCB Jeans (Two-Cats-Brand), offering a wide selection of premium quality jeans, dungarees and workwear jackets.
Bombers, workwear jackets and kimonos, the must-haves
Hot complements for jeans continue to be bombers, workwear jackets and kimonos. Bombers are interpreted most differently in leather (Thedi Leathers) and wool. The newest worker’s jacket come in denim, often completed with mutton reverse-side fur collars and padded as presented by Dehen 1920, Lee Cooper and Edwin. Kimono jackets are also reinterpreted in indigo silk or cotton mixed patch variants as offered by Soulive.
Retro is the future
Sports retro is back again as interpreted by Sports D’Epoque’s t-shirts carrying old-style - but new - logos. Grenson, UK specialized footwear manufacturer, has launched its new high-ankle sneakers, which come in camouflage prints, and white rubber soles that are juxtaposed with brown leather details.
Top buyers were there
Exhibitors and organizers were satisfied with the result. “We participate in Selvedge Run to meet our peers and friends, for the good times and for nurturing our business relationships,” commented Mats Andersson, from the Swedish authentic jeans brand Indigofera exhibiting at Selvedge Run. “I am very happy with the show as already from day one I could meet top-end buyers from this market.”
Also Shane Brandenburg, founder of Selvedge Run, voiced his satisfaction: "Once again, many brands have selected Selvedge Run as their platform to present themselves to buyers, write orders and build new business relationships. We are very satisfied with the results of the show as we received visits from top level buyers from Germany, Central and Eastern Europe.”