The upcoming edition of Munich Fabric Start taking place from 30 August to 1 September 2016 in Munich, MOC Zentrum, will surprise insiders and visitors as it will launch two new pavilions – the Keyhouse and Catalyzer.
These two new halls will add the show’s exhibiting space an additional 2,500 sq. meter area aimed at presenting a selection of most innovative and pioneering segments and products. The portfolio of fabrics, additionals and services will comprise some 1,700 collections from 1,000 more suppliers.
Keyhouse, the new Hall 5, will host some of most progressive suppliers and global players from a variety of different sectors. The atmospheric industrial setting will occupy over 1,000 sq. meters and will set on show pioneering smart textiles, future fabrics and technologies with a high degree of integration between textile products and high fashion. Completing the offer of this newborn pavilion will also be sustainable developments, expert workshops and trend seminars. Main aim of this debuting new area is to become a think tank of technical textile expertise, strategic company cooperation, use of resources and cross-sector technologies.
“With Keyhouse we have created a key focus in the truest sense of the word as it provides scope for new products and segments with great development potential,” commented Wolfgang Klinder, managing director, Munich Fabric Start. “Here innovative and progressive suppliers have the opportunity to launch their ideas and concepts in an exclusive setting and to make them accessible to a broad and qualified audience.”
New life course for Bluezone
Hosting over 100 denim and sportswear brands, the Bluezone is ready for disclosing quite some impressive novelties for this edition, too. From now on this section dedicated to denim, casualwear and sportswear fabrics will occupy two halls. The All Star Mills Bluezone in Hall 7 will present an international selection of denim, sportswear and leisurewear powerhouses. In addition eyecatching trend forums will provide information on pioneering developments, finishes, colors and styles.
At Catalyzer, hosted inside the new Hall 6, denim heritage and blueprints will be showcased with a focus on sustainability and innovation. This interplay of key components in product design and presentation will also be conveyed by consciously chosen architecture elements able to make tradition meet with modernity. The preserved building substance of solid stone walls is meeting natural light and lightness thanks to large glass domes and open steel girders. The original spatial layout was intentionally kept intact thanks to some unique design solutions.
“Catalyzer is a supplementary area at Bluezone that decisively reinforces and sharpens the range for denim and sportswear,” commented Sebastian Klinder, managing director, Munich Fabric Start. “The additional area makes it possible to further deepen product definition designers and buyers gain and ensure even more comprehensive insight into the current developments and creative input concepts for denim and sportswear.”
By taking this new path Munich Fabric Start wants to meet the textile market’s new challenges. As explained by the show’s management, companies are seeking new ways, altered profiles and communication concepts today, as the narrative aspect is gaining greater importance, and communication and synergies have become indispensable in order to launch innovative products and solutions.
Munich Fabric Start and the Bluzone will occupy a total of 42,500 sq. meters and, thanks to their renovated concept and new additional halls, add significant value, offer information and the possibility to increase networking activities for suppliers and visitors.