Pitti Uomo will host some special events that all show how borders between fashion, sportswear and athleisure are always more blurred and reciprocally interacting.

Within the 10-13 January 2017 edition of Pitti Uomo, to be held in Florence, the international menswear show will host, for instance, Golden Goose Deluxe Brand among its special guests and events. The Italian brand founded in 2000 by Francesca and Alessandro Gallo will celebrate the 10th anniversary from the launch of their iconic sneaker within an event-installation at Stazione Leopolda as Special Project @ Pitti Uomo.

Another crossover project will be showcased. Cottweiler for Reebok will be the Designer Project of Pitti Uomo’s January 2017 edition, celebrating a merge between sportswear, fashion and streetwear. The London menswear label Cottweiler designed by Ben Cottrell and Matthew Dainty will launch a debuting collaboration collection with Reebok.

Special Guest of this Pitti edition will be Paul Smith, Brit style icon, launching his PS by Paul Smith new contemporary collection mixing together luxury design, performance effects, techno fabrics and ergonomic cuts. Paul Smith will present his new brand through a unique fashion installation.

Paul Smith.
© Paul Smith
Paul Smith.

Menswear Guest Designer of Pitti’s 91 edition is Tim Coppens. The Belgian designer graduated at the Royal Academy of Fine Arts and is now working from New York at his much appreciated luxury sportswear collection that mixes tailoring, craftsmanship, athletic wear and street culture.