Premium Exhibition closed doors after a busy show. Despite the fact that the first and last day was quieter, the second days was very lively and busy. Visitors crowded show halls and pavilions catching up with new trends and forecasts for s/s 2017. The general atmosphere pervading the event appeared easy-going and smooth.

The show continues to be an important event for the industry – both from the exhibitors’ and buyers’ side. Stefano Colombo, marketing manager, Colmar, commented: “We are very satisfied and encouraged by the positive feedback we get from Middle European markets. Premium is a strategic show for us especially for the German speaking countries. It remains a reference meeting point for most important buyers and it is fundamental for us confirming and developing our network during this important event.”

Premium Exhibition
© Fabian Grubler
Premium Exhibition


Patrick Stupp, Rich & Royal commented: "For the second season we are now located in the separate Atelier space and this works extremely well for us: we can play our own music, have our own space... it's highly frequented and all our clients are coming. Therefore, Premium remains for us the most important fair in the German market. It's hard to understand why some retailers say they don't go to trade shows any more-for us they are still the key platform."

"We are getting very positive results from the German market. We chose to show our jeans line inside a large space dedicated area of this show because we already gained great success at the previous January 2016 edition,” Andrea Sanchioni, Liu Jo, commented.

Though, not only exhibitors showed their satisfaction with the event but also buyers. Berit & Jan Petersdorf, Angelo's, Hamburg, commented: "We like the new layout of the show. It seems there is more space, it's airier and the walk ways appear very clear."

Katharina Boura, buyer for Konen Bekleidungshaus, Munich, commented: “This show is always very important for me because I can always see many different product categories and discover new color and silhouette trends. Visiting this show always gives me great inspiration and an overall view of the market.”

Despite the recent news of the Brexit, most insiders and exhibitors didn’t seem to be worried about UK willing to leave the EU. According to many the first effects of such a change will only be noticeable in about one-two years. In addition, for many the UK market includes only a few multibrand stores, and therefore still represents a small market quota for many companies exhibiting at Premium.

Highlights at the show:

The item:
Aged, raw edged and fringed items.

Dondup
© M.C.Pavarini
Dondup


The color:
White, yellows and pinks.

Colmar
© M.C.Pavarini
Colmar


The pattern:
reinvented camouflage motives, flower motives, abstract geometries and reinvented natural elements.

Superjeans of Sweden
© M.C.Pavarini
Superjeans of Sweden


Best denim newcomer:

Amsterdenim, a Dutch jeans line born in 2014 and now starting to expand in Northern European countries.

AmsterdamDenim
© M.C.Pavarini
AmsterdamDenim


Best knitwear debut:

Sunhouse, an Italian knitwear brand produced by employing old knitting looms.

Sunhouse
© M.C.Pavarini
Sunhouse

 
Best relaunched collection:

The new course of C.P. Company after the acquisition by Tristate Holdings was presented in the new collection with high-performance garment-dyed nylon jackets and a full range of “ultrasonic” seamed and “thermoswelded” jackets.

C.P. Company
© M.C.Pavarini
C.P. Company



For more information on trade shows check out DFV Group’s expocheck.com.