Los Angeles hasn’t seen a Market Week this busy in, it seems, quite a few seasons. Not only was parking sparse, the fashion district seems to be under construction with newer, better opportunities and spaces.
Perhaps some of the hype was attracted to the debut of Capsule show LA. The famously New York trade show had its SoCal inauguration in the penthouse of the California Market Center. The bustling show was preceded by the Capsule Concept Pop Up Shop at Platform nearby in Culver City. Starting off with over 25 beach worthy labels, the pop up shop will have a rotating theme.
Over at the industry-only Capsule debut Downtown, brands like Nooworks showed off their handmade textiles. What started as a dress brand now makes everything from PJs to loungewear to dresses and comfy essentials. At We Are Handsome, an American brand with an all-Aussie design team, the company’s trademarked Flexicool technology was on display. Boasting some fantastic graphics along with moisture wicking comfort and UV protection, the relatively new activewear collection is an addition to the brand’s seven-year-old swim line.
Pure Vida hand makes their colorful bracelets and assorted accessories in Costa Rica, supporting 175 different charities. They sat beside countless swimwear booths and row upon row of jewelry, both kitsch and precious, a highlight being Wasted Effort. Handmade by Marie Foxall, the cheeky, playful designs make use of gold-plated brass, silver and acrylic.
Down three floors at the CMC, the LA Men’s Market show held court. This bustling, ever-growing show featured the best in menswear for buyers both local and international. Uppercut displayed their men’s grooming products including matte pomades, face wash, shampoo and aftershave, launching, for the first time, both their travel and holiday lines. Mackage, from Montreal, has the holiday covered in their fashion meets function line of outerwear. Dartmouth Brands had a large booth showcasing their private label watch brands including the retro sailing inspired Spinnaker line and the history buff’s dream AVI-8 collection. Pendleton showed their tried and tested line of woolen shirts and elevated workwear. Family owned since 1863, they began as blanket makers and still own two of the four US woolen mills.
Time to jaywalk across the street to the New Mart where D&A makes its LA home each season. The place was alive with fresh collections including Alasdair in its first show with D&A. They brought their spring rayon, silk and cotton better basics. LA Fortuna is an innovative concept collection by Northern California’s own Georgia Beck who was inspired by the state’s new grocery bag laws. Since there are no more disposable bags and Beck was dissatisfied with the market’s selection, she created her own out of repurposed vinyl mylar. SBJ Austin brought their cotton, breezy dress collection from Texas. Meanwhile, Brooklyn Hat Co. was the icing on the cake. Started six years ago in Williamsburg, they create higher end, fashion forward toppers and detailed throwbacks. Their spring collection references travel and feels very South American while their Fall collection is a loving homage to Paris.
Another successful run of shows, proving LA Market is gaining momentum and importance. See you next season!
For more information on trade shows check out DFV Group’s expocheck.com.