To give you some trend and brand orientation in Berlin's trade show jungle, the Sportswear International team has split up across the city to gather some first day impressions from the different events and shows: Bright, Greenshowroom / Ethical Fashion Show, Panorama, Premium, Seek and Show & Order.
These are our first day highlights from the most important Berlin shows (in alphabetical order):
Greenshowroom & Ethical Fashion Show
Amsterdam-based denim brand Mud Jeans bets on leasing jeans on a yearly basis and recycling for a closed sustainability loop.
Jan 'N June, a young label from Hamburg, delivers clean and modern looks made from recycled marine waste.
Organic astro-look leather shoes from Hamburg based-labels Nine to Five X Black Velvet Circus.
Celebrating its 10th anniversary with colorful windbreakers and fun streetwear: GRMY from Madrid.
Pinks and sleeve-prints are dominating a whole lot of spring/summer collections at Bright - both male and female ones. Obey is really ruling the difficult women's streetwear category.
New Balance started its skate collection three years ago, now they are firstly sowcasing it in Europe.
Nylon field jackets will sure go strong next summer. Defend from Paris puts peace and equality messages on them.
Anonyme Designers is presenting highly feminine jumpsuits and dresses featuring eye-catching flower prints and other sweet motifs such as hot air balloons.
All hot womenswear topics are covered up in the current collection of Modström: From silky bombers up to tracksuit pants and half-zip track tops.
Printed hems with geometrical graphics and embroideries are two of the key denim trends of the season. Mavi is offering them in various jeans models for women for spring 2017.
If you’re looking for accessories, Portland-based socks and underwear brand Sock It To Me has got you covered. Bold embellishments extracted from youth culture like pizzas decorate their products.
A general trend is pervading the show with aged, raw edged and fringed items. Signifcant emphasis is put on craftsmaship. Fringed and evidently aged jeans, colorful pieces, flower motives, abstact geometries are cool.
Fringes are everywhere: Super fringed, destroied and heavily aged denim shirts and jeans make a statement at Dondup.
Flowers, Flowers, Flowers: Superjeans of Sweden introduces a new selection of tops as part of their SJ-OS selection characterised by special fabrics, all made in France, including jacquard woven and "toile de jour" printed motives.
Raw edges and handmade effects: Raw cut logos and no letttering characterize Napapijri's new selection of matching colors sweatshirt, shorts and bags. They reinterpret their own identity reinventing the idea of travelling both in everyday life as for exotic vacations.
Contemporary geometries: Screen-effect images and graphics are cool at Antony Morato. The brand reproduces abstract prints on shirts and plays with striped trousers.
Cuba is a general trend topic. Levi's Made & Crafted realized it in with a beautiful blend of Carribean-printed bowling shirts and crispy cotton tops, long dresses and pants as opposed to more camo-inspired items.
Infusing denim, satin bombers and shirts with summery Jamaican vibes and extraordinary embroideries (check the denims with palm tree stitchings!): Lupe from Italy.
Techno and '90s rave are alive. Newcomer Neige from Poland infuses spaghetti strap tops, off-shoulder tops, mini-skirts and sports jumpers with witty prints.
The Yeezy influence is omnipresent: Bold goth letterings, tour shirts, hoodies and a color range from tans to pinks play a role in various on-trend men's collections.
Show & Order
Dresses in bold colors, kimono styles and falklore details are the omnipresent trend at Show & Order tradeshow.
Function meets fashion and style at Danefae from Kopenhagen.
Wonderful jewellery collection of Zoeca features styles for a best prize performance.
For more information on trade shows check out DFV Group’s expocheck.com.