A visit to Selvedge Run is always a dive into a microcosm. Held at the Kulturbrauerei (“Culture Brewery”), the show draws specialized retailers and lovers of traditional craftsmanship, Japanese denim, indigo, heavy leather accessories, hard boots, workwear-inspired collections and all things heritage. And that was the case again this time.
With a few exceptions, beards, boots and of course selvedge denim dominated the look of exhibitors and visitors. The fair has also hawked an in-house barber's products. Overall, the portfolio had a round and homogenous effect but some exhibitors were not happy with the traffic. Cooper Collection by Lee Cooper for example, wished it were higher. On the other hand, Guido Wetzel of Blaumann and Simon Bieber of Baptist B. rated the quality of the visitors as very good. “There are only the people who want something,” said Wetzel. “We have twice as many orders as in January.”
Besides the well-known labels, there were new international exhibitors such as Nigel Cabourn and the Japanese jewelry label Chaff.
To speak of trend is difficult at a trade fair such as the Selvedge Run since it's all about classics and timeless pieces. But one could still find cool new things.
Here are our top highlights:
Best non-jeans piece:
Cord Chino by Blaumann
Best unisex pants:
Denim Chino by Blaumann
Best vests and jackets:
Best jewelry made of recycled silver and gold:
Most interesting denim texture:
Pure Blue Japan & Syoaiya
Best heritage denim dress:
The Cooper Collection
Best full collections:
Japan Blue Jeans
For more information on trade shows check out DFV Group’s expocheck.com.