The countdown is on… only a few days left until Berlin will again be a fashion hot spot featuring several trade and fashion shows. This time the German shows have intensified their cooperation which means that they will focus on two poles: Panorama and Premium Group. Selvedge Run moves closer to Panorama and the Premium Group with all its formats will cooperate more closely with the green trade fairs Ethical Fashion Show and Greenshowroom. While Panorama and Selvedge Run will run in western Berlin, the Premium Group with all its formats including Premium, Seek, Bright, Show & Order and Fashiontech Berlin, will happen in the eastern part of the city mainly in the greater Kreuzberg area. For visitors, these developments will clearly simplify things and make a stay at the trade fairs more efficient due to the closeness of the locations.

Read here what you shouldn’t miss next week in Berlin. We compiled all the events’ hard facts and novelties below - in alphabetical order.

Bright in January 2017
Photo: Fabian Grubler
Bright in January 2017

Bright

At Bright, the show’s classic core segments of streetwear and skateboarding will remain king. Approximately 250 brands–both long established and up-and-coming ones–will present a mix of mostly menswear (about 70%) and unisex collections (about 30%).

In the center of the main Skate and Street area (with brands including Obey, Huf and The Hundreds), a community hub will be created, hosting a skate park, media lounge and art installations that will welcome visitors to hang out and exchange ideas. Amongst other things, you’ll find the charity art exhibition “Skate Borders” by Skateism/Free Movement Skateboarding, supporting refugee kids in Greece, or the “Girls are Awesome” female art exhibition curated by Jeroen Smeets and Nick Bridges.

Also Bright’s Outdoor Aesthetics area will return this season with brands such as Danner Boots, Deejo, HippyTree, Heimplanet, Maloja, Matador, Stanley and Oru Kayak, catering to the trend of fusing functional fabrics with the increased demand for sustainability and fashion appeal. The dedicated Outdoor Aesthetics shop will additionally invite visitors to directly purchase a selection of outdoor product on the show grounds on all three days.

Next to the Skate & Street and Outdoor Aesthetics area, the Urban segment will round up the Bright portfolio with brands from the US sportswear, hip-hop and urban field, including Pelle Pelle, Rocawear and J.B4.

On Tuesday evening January 16, the Bright European Skateboard Awards (BESA) will return to Berlin for the seventh time, awarding the best of European skateboarding in 11 categories: Best (female) skater/rookie/brand/shop/video project/photographer etc. of the year. For the first time, a lifetime achievement award will be presented as well.  

Location:

Arena Berlin
Am Flutgraben 1
Berlin

Opening Hours:

January 16-17: 10 am – 7 pm
January 18: 10 am - 5 pm



Der Berliner Modesalon SS18 Dawid Tomaszewski
Photo: Dawid Tomaszewksi
Der Berliner Modesalon SS18 Dawid Tomaszewski

Der Berliner Salon

Der Berliner (Mode) Salon will open its doors during the upcoming Berlin Fashion Week for the seventh time. Christiane Arp, Vogue Germany editor-in-chief, and Marcus Kurz, owner of the Berlin based agency Nowadays, aim to spotlight the creative and economic importance of German design.

With its new overall concept, this year’s edition focuses on German design and showcases not only fashion for the first time. High quality furniture, artworks and porcelain also will be on view during fashion shows, presentations and during the central group exhibition at Kronprinzenpalais on January 16, 2018.

More than 40 labels will be showcasing their collections. Designers from prior years such as Dawid Tomaszewski, Hien Le, Lala Berlin, Talbot Runhof and others will return and show alongside new exhibitors such as Atelier Oblique, MCM and Steidl Verlag.

The offsite fashion shows and défilés of the designers being part of the Berliner Salon will take place at different locations.

Location

Kronprinzenpalais
Unter den Linden 3
10117 Berlin

Opening Hours

Group Show on January 16, 1 pm - 6pm

Greenshowroom runway show
Photo: Greenshowroom
Greenshowroom runway show

Green Showroom and Ethical Fashion Show

The approaching January edition of the two sustainable fashion platforms Ethical Fashion Show Berlin and Greenshowroom will be newly located in the more central Kraftwerk Berlin on January 16-18, 2018.

While high fashion and accessories will be presented at Greenshowroom, street- and casualwear will be showcased at the Ethical Fashion Show.

Exhibiting brands include Swedish footwear label Ten Points, outdoor label Jeckybeng, sports- and streetwear label Bleed from Germany and Dutch apparel label Graciela Huam.

Messe Frankfurt, organizer of both Ethical Fashion Show and Greenshowroom, will launch its new conference format #FashionSustain, taking place on the upper level of Kraftwerk Berlin on January 17 (one day after Premium’s #Fashiontech conference will take place in the same spot). Environmental activist Alexandra Cousteau and trend expert Ellen Karp will open the newborn conference with its key issue “Run for Circularity.”

For the first time the Salon Show and the Ethical Fashion on Stage will be united and take place on the upper level of Kraftwerk Berlin on January 17.

In cooperation with Messe Frankfurt and sister publication TextilWirtschaft, Sportswear International will be hosting an open get-together at the Green Showroom Lounge on January 16.

Kraftwerk Mitte is connected through a shuttle service that moves between the locations of Premium, Seek/Bright, Fashion Week and Berlin-Tegel airport.

Location

Kraftwerk Berlin
Köpenicker Straße 70
10179 Berlin

Opening Hours

January 16: 10 am - 7 pm
January 17: 10 am - 9 pm
January 18: 10 am - 5 pm

 

New MBFW location at Ewerk
Photo: Harf Zimmermann
New MBFW location at Ewerk

Mercedes-Benz Fashion Week

Within the scope of the new MBFW format, presented by Mercedes Benz and the creative agency Nowadays, ten designer labels and fashion brands will showcase their collections for fall/winter 2018 on January 16 and 17. The event’s new location is the Ewerk Berlin. For the first time, public access to the event is permitted through a public screening in front of the location as well as online via a digital livestream online.

The platform initiates with a pre-opening reception and the show of Dawid Tomaszewski on Monday evening, January 15 and continues on Tuesday and Wednesday with shows by Ewa Herzog, Riani and Bogner amongst others.

In cooperation with Fashion Council Germany, a national lobby for fashion design in Germany, Mercedes Benz launches another event format: Fashion Hab presented by Mercedes-Benz. The event debuts January 17 at Halle am Berghain. German designer Damir Doma shows his fashion in Germany for the first time next to up-and-coming talents such as Bav Tailor and Davide Grillo.

Location

Ewerk
Wilhelmstraße 43
10117 Berlin (U Stadtmitte)

Opening Hours

January 16 - 17: 10 am - 8 pm

Panorama in January '17
Photo: Fabian Grubler
Panorama in January '17

Panorama

For 2018 the authentic/heritage/crafts segment fair format Selvedge Run will move closer to Panorama. The show will be held in the Marshall-Haus, centrally located in the ExpoCenter in the same neighborhood of the Panorama Berlin showgrounds.

Both shows will remain independent but benefit from synergies and each other’s traffic and work closely together especially in the fields of visitor service. A shuttle will take visitors from the Nova Hall that will again focus on denim and streetwear related brands and urban lifestyle–to Selvedge Run and the other way round.

In addition to the existing 8 halls including well-known segments such as womenswear, menswear, accessories, shoes to name only few Panorama and Innatex are teaming up for a new green format entitled Xoom that will celebrate its premiere in Hall 7c on 1,000 sq. meters. More than 20 exhibitors have registered, including brands such as Knowledge Cotton Apparel, Recolution, Antonio Verde, Komodo, Organisation, Tranquillo and Woody to name only a few.

Another premiere is the cooperation of Panorama Berlin and Solemart to happen on Wednesday, January 17, 2018. Solemart will host its own area at the fairground bringing private dealers, sneaker and fashion brands together to share their common passion with other sneakerheads from all over the world. Turnschuh.tv will host a full day stage program.

Also on Wednesday Sportswear International’s traditional 2Gether takes place at Panorama at 5:00 pm. 

Location

PANORAMA BERLIN
Berlin ExpoCenter City
Jafféstraße/Eingang Süd
14055 Berlin

Opening Hours
January 16 – 17: 9 am – 6 pm 
January 18: 9 am – 6 pm

Premium in January '17
Photo: Fabian Grubler
Premium in January '17

Premium + Show & Order Premium

This season Premium will return with the well-known portfolio of premium fashion collections and some news for the new season. Of course Danish fashion brands are always part of Premium’s brand portfolio, but for the first time the show will compile a separate exhibition area for Danish brands that is featured by the Danish Royal Consulate.

In addition, Premium Exhibitions Group (with all its formats Premium, Seek, Bright, Show & Order) declared its cooperation with Messe Frankfurt (operator of the remaining two shows Ethical Fashion Show and Greenshowroom Berlin) with regards to their conference format #Fashiontech and FashionSustain.

The #Fashiontech conference which used to take place in the Kühlhaus within the Premium location, will now take place for the first time in the Kraftwerk. The event that will run on the first floor of Kraftwerk venue on Tuesday, January 16, features several speakers and includes masterclasses on how to deepen knowledge and strengthen digital competences.  

Premium Exhibition summer edition 2017
Photo: Fabian Grubler
Premium Exhibition summer edition 2017

The Show & Order format that was priorly held at Kraftwerk will move to Kühlhaus, the former venue of #Fashiontech. In addition to the well-known product portfolio of womenswear, accessories, shoes, bags and home accessories, Show & Order will show on the Kühlhaus’ fifth floor next to many partners on the topic Retail Experience, also bloggers with their own products and design cooperations.

Sportswear International will also join the venue with a pop-up kneipe during #fashiontech at the lounge.

Location
Station Berlin/Kühlhaus
Luckenwalder Str. 4–6
10963 Berlin

Opening Hours

January 16 – 17: 10 am – 7 pm 
January 18: 10 am – 5 pm

 

Atmosphere at Seek
Photo: Fabian Grubler
Atmosphere at Seek

Seek

At Arena Berlin, Seek once again has curated a portfolio of culturally relevant street brands, encompassing menswear, womenswear and unisex fashion collections as well as footwear, accessories, gadgets, beauty products, stationery and homewares. Amongst the new or re-entries are brands such as Filling Pieces, Snow Peak, Monokel Eyewear, Essentiel Antwerp, B&O Play, Corelate, Napapijri and Columbia Sportswear.

In tune with the cold season, a focus will be put on outerwear with more clean and technical brands such as Snow Peak, Topo Designs and Black Mountain Clothing being contrasted by bold ’90s/early 2000s brands such as Karl Kani, Ellesse, Fila, Russell Athletic, Fubu, Champion and Helly Hansen.

To provide a better navigation, Seek has grouped its hall into color-coded themes: Green Force, housing conscious brands such as Veja, Ecoalf, Maska and Mud Jeans; Classics and Icons for timeless lines such as Armor Lux, Oliver Spencer and Porter; Craftsmanship for heritage-inspired collections such as Norwegian Rain, Eat Dust, Filson and Pendleton; Strong Zeigeist with everyday classics such as Eastpak, Herschel and Rains; and finally Sports and Streetwear, with Kappa, Helly Hansen, Ellesse and Co.

After introducing its Seek Houses, providing a more intimate brand showcasing and business option last season, Seek continues this concept with three houses and an extra Trade Union area this time. Located on the right hall side behind the entrance, the first Seek House will be filled by a true German classic, Birkenstock, while the second house will be dedicated to Clarks Originals and the third one gives space to Han Kjobenhavn.

In the Trade Union area, visitors will find be able to meet shareholders and brands who are dedicated to protecting the integrity of the trade union, improving quality standards and reaching new levels of efficiency.

There will also be a new meeting spot for both Seek and Bright in the Glashaus area of Arena Berlin. And if you prefer refreshment ON the show grounds join us for our “pop-up Kneipe” at the Sportswear International booth A03, on Thursday (January 18) between 12: 00 pm and 3:00 pm.

Location:

Arena Berlin
Eichenstraße 4
12435 Berlin

Opening Hours:

January 16-17: 10 am to pm
January 18: 10 am to 5 pm

 

 

Selvedge Run
Photo: Melanie Gropler
Selvedge Run

Selvedge Run

The next edition of Selvedge Run will be held at the Marshall House of the Berlin Exhibition Grounds (Messe Berlin) for the first time and run January 16-18. Sharing one neighborhood with Panorama Berlin, but remaining independent, both shows are meant to benefit from the synergies created by the joint location.

The work- and order-oriented trade show for garments, shoes, accessories and lifestyle goods from the authentic/workwear/denim sphere, runs under the theme of “Core Concrete Craft” this season. Once again, the event will put special emphasis on Japanese brands such as Momotaro, Big John and Addict Clothes Japan. Other than that Italian G.R.P. knitwear, British workwear favorite Nigel Cabourn and the segment’s classic Red Wing Heritage will be amongst the show’s participants.

Shuttle Service:
Every 20 min City Shuttle from Hall 9 (Nova) and South Entrance
Every 6 min Shuttle Service to Marshall-Haus from Hall 9 (Nova) and South Entrance

Location:

Marshall-Haus
Messedamm 22
14055 Berlin 

Opening Hours:

January 16-17: 9 am - 7 pm
January 18: 9 am - 4 pm

 

Side-Events

Next to all the major trade shows, there will be several "off-site" showroom and order events scattered across the city. Amongst these will be the Roadrunners Paradise, organized by Kami Hashemi (Red Wing, B74 Store) and his team: this will take place at Saarbrücker Straße 24 between January 16-18 with heritage brands such as Scarti-Lab, Blue Blanket and Officina Pelle. [Edit January 12: This event is cancelled!]

Meanwhile, Lake Distribution will hold an order day at Fechtner (Torstraße 114) in Berlin-Mitte on Wednesday, January 17. Between 9am - 10pm, the fall/winter ’18 collections of Ucon Acrobatics, Stance Socks, Closca, Les Deux and Gemini will be presented here in a casual environment. 


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Panorama

Talk Show Berlin

Thumbs up for a strengthened fashion location Berlin

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The Marshall-Haus, centrally located at Expo Berlin

Trade Shows

Two poles form in Berlin’s trade show landscape

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Industrial backdrop for sustainability and digitalization topics in fashion: Kraftwerk Berlin

Berlin trade shows

"Green" shows, Show & Order and #Fashiontech on the move

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For more information on trade shows check out DFV Group’s expocheck.com.