After Chic Autumn was launched in 2015, the platform has established itself meanwhile as important fair within China, giving an overview on Chinese and international brands, providing trend forecasts for coming spring/summer seasons.
For its next edition that will take place October 11 – 13, 2016, Chic wants to give more specialized segmentation including section NEW LOOK (womenswear), PRESTIGE (menswear), KID’S PARADISE (kidswear), SECRET STARS (accessories) or CHIC YOUNG BLOOD along with further attractions. IMPULSES, the designer section, will get its own podium and dock with young clubs.
With an innovative segment, CHIC wants to address multibrand stores and buyers who want to refresh their product ranges. During CHIC spring 2016, it was noted that many Chinese retailers are transforming into multibrand stores as consumers wish a larger inspiration of different collections.
The incorporation of shoes, handbags and suitcases in the area ‘SECRET STARS’ accentuates the demand of these articles even further. A novelty at CHIC in October will be the section of ‘school uniforms’. The number of international and private schools around China is increasing and those schools prefer uniforms to underline their characteristics.
Also international participations are growing. This also includes the concept of ‘Shows in the Show’. Again PREVIEW IN CHINA from Korea will be showing up, also GOFL (Global Original Footwear & Leather Fair) will be included in the program of CHIC. And London based PURE will be taking part in CHIC with its own pavilion presenting international brands like Boatdock´s, Jianhui London, La Stampa, Lautem, Ness, Nobrand, Vendula London, and Walking Zone.
Italy and France present their own pavilions and bring brands such as Carnevale 1951, Complit, Design Italian Shoes, Dolcepunta, Fabiani, Giovanni Fabiani, Sara Kent, Fiore Sassetti, Gallia, Guiducci, Giorgio Grati, Grati Relaxed Luxury, Le Tue Alex, Loriblu, Massimo Santini, Olimpia, Suprema, Valentino Orlandi, Vittorio Spernanzoni, Voile Blanche, Falcotto, W6YZ, Mariano Di Vaio, as well as Bombers, Dehry, Manuelle Guibal and Zyga/Lin´n Laundry.
German brands will be showing in the international hall including brands Gipsy, Mauritius, von Flaibach, Owa, Modee, and Passion.Under the title of ‘Brazilian Footwear’, the Brazilian association Abicalcados is bringing 12 brands to China. Among them Amazonas sandals, Kidy, Shoetherapy, Kildare, West Coast, Cravo e Canela, Grendene with Ipanema, Rider, Grendha, Zaxy and Cartago.