Coming with a new logo, this fall/winter season’s ILM in Offenbach, Germany, presented the newest leather and travel goods from March 3 to March 5 on three floors and in one adjacent, smaller building, the Atrium. Every inch of the 13.000 sq. meters was fully booked by 300 exhibitors. When asked about how ILM manages to stay fresh and avoid being “boring,” the managing director of Messe Offenbach, Arnd Hinrich Kappe, had a confident approach: “As a trade show focusing on the professional aspect, we will never be boring for someone looking for good business.”

Established names sat right next to newcomer brands showing at ILM for the first time. Some of them seemed to have difficulties and pointed out that customers do not really care for new brands and only visit the booths they already know.

The product range on offer was vast: Classic leather bags in every shape and form, sustainable leather, non-leather bags and packs, luggage and much more (see below). 

Several original and unusual product presentation/merchandising ideas showed the accuracy of Kappe's statement: "Exhibitors show the visitor how products should be displayed." 

Taschendieb Wien
Photo: Luis Teschner
Taschendieb Wien

Aunts & Uncles
Photo: Luis Teschner
Aunts & Uncles

George, Gina & Lucy
Photo: Luis Teschner
George, Gina & Lucy

Next to luggage and leather goods, adjacent product categories also found a space at ILM, amongst these travel or dog accessories. 

Lady Dog had a special host for their booth
Photo: Luis Teschner
Lady Dog had a special host for their booth

Go Travel showed all kinds of travel utility goods
Photo: Luis Teschner
Go Travel showed all kinds of travel utility goods

In comparison to previous editions, exhibitors were mostly content with the amount of visitors regardless of the floor they were on (as in the past, complaints about too few people coming up to the higher floors had come up). Only the rather new Atrium next to the main building seemed to have not worked out as intended, as exhibitors there were rather unhappy.

Here are some (trend) highlights from the ILM show grounds:

Strong branding and logos

Replay
Photo: Luis Teschner
Replay
Guess
Photo: Luis Teschner
Guess

Diagonal zippers

Fiorelli
Photo: Luis Teschner
Fiorelli

Colorblocking

Herschel
Photo: Luis Teschner
Herschel

Minimalist business backpacks

Salzen
Photo: Luis Teschner
Salzen

Colorful hardshell trolleys

Check.In
Photo: Luis Teschner
Check.In
Hauptstadtkoffer
Photo: Luis Teschner
Hauptstadtkoffer


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