Panorama Berlin has announced to sharpen the profile of its NovaConcept. New exhibitors from the denim and urbanwear sector should help the area to present a more stringent brand portfolio with a clear focus on denim and urbanwear in combination with selected lifestyle articles for the upcoming autumn / winter 2017/2018 season.

New exhibitors such as Lee, Guess, Fornarina, Wrangler, Solid, Tigha, Marciano, In My Hood and The Freshbrand have confirmed their attendance at Panorama Berlin along with old faces such as Bench, Ben Sherman, Didrikson, CG Club Of Gents, Cinque, Nagano and Mavi along with others should turn the NovaConcept on a total space of 6,000 square meters in Hall 9 to the 'Cool Contemporaries' area.

fair ground
© Panorama
fair ground


"With the new focus on 'Cool Contemporaries' combined with selected and retailable lifestyle products, we are clearly addressing the topic of urban lifestyle. NovaConcept is intended to inspire trade and show ways to reinvent, inspire and re-enter into a dialogue with the end user," commented Jörg Wichmann, CEO Panorama Berlin.

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