Boulevard Prêt-à-sale, a new trade show concept for value merchandise, is set to debut March 21 to 23, 2017 at the Jacob Javits Convention Center in New York City. Created by international trade show giant, Messe Frankfurt, and fashion industry veterans Arnold and Bruce Zimberg, the show is the first-of-its-kind.
Boulevard Prêt-à-sale will showcase value and off-price merchandise for the better market giving global retailers the opportunity to connect with brand-name apparel, accessory, and footwear companies. The show will debut with menswear merchandise in March and add womenswear to the line-up during its October edition.

The retail industry is in a state of tremendous change, with shoppers looking for value more than ever before [...].

Arnold Zimberg, co-founder, Boulevard Prêt-à-sale

Boulevard Prêt-à-sale was created to meet the needs of the fluctuating retail industry and the buying habits of consumers. “The retail industry is in a state of tremendous change, with shoppers looking for value more than ever before, and retailers looking to provide them with the best products available,” explained Arnold Zimberg, co-founder, Boulevard Prêt-à-sale, who added that value retailers don’t have the platform for exposure to fashion brands, or the opportunity to develop relationships with manufacturers and designers.
Rendering of the booths at Boulevard Prêt-à-sale
© Messe Frankfurt
Rendering of the booths at Boulevard Prêt-à-sale
“Most importantly, this show is about helping both brands and retailers reestablish a return on investment,” he added. Messe Frankfurt also recognizes the need to address the shifting North American retail market. “It is critical to stay ahead of the ever-changing retail environment, and to offer value to current and future buyers and manufacturers,” said Dennis Smith, President, Messe Frankfurt North America. “This entirely new concept addresses their needs as no other show can,” he added. For more information, visit www.boulevardpretasale.com / www.usa.messefrankfurt.com.

For more information on trade shows check out DFV Group’s expocheck.com.