Good bye GDS, Global Destination for Shoes & Accessories: after the current event (7 to 9 February), Messe Düsseldorf will transfer all responsibilities for the shoe trade show to the Igedo Company. The new order platform Gallery Shoes will be kicking off at Areal Böhler from 27 to 29 August, 2017. Igedo Company already confirmed the dates for 2018: from 11 to 13 March and 2 to 4 September, 2018 (Sunday to Tuesday).

The impressive industrial area, with an indoor crane and boiler house, offers a total of 15.350 square meters of floor space, of which 10.500 square meters will be used for the next event. The exhibition area can further be expanded by 2.000 square meters using a lightweight construction hall. Altogether, six halls of different sizes are available at Areal Böhler.

Ulrike Kähler, Igedo
© Igedo
Ulrike Kähler, Igedo
“My ambition is to get 500 brands and 8,000 to 10,000 visitors for the first shoe fair”, explained project manager Ulrike Kähler, who took over the tasks from GDS director Kristin Deutelmoser. Igedo is focusing on the medium and high price segment. “Gallery Shoes will be the most important order platform for shoes, bags and accessories”, said Kähler, who presented the new concept on Tuesday.

The fair targets international exhibitors from Italy, Spain, France, Portugal, The Netherlands, Austria, Switzerland and of course Germany. The shoe edition fits perfectly to the Gallery Fashion concept which was launched in 2012. With Gallery Fashion, the Igedo team already proved how successful an order show at Areal Böhler can be. Gallery Shoes will have concept stands with about 35 square meters and individual booth concepts with 150 square meters, up to 1.80 meters high. However, the sourcing event "tag it!" will be abandoned in the future. The Igedo team has already spoken with many shoe exhibitors. “We had positive reactions and exhibitors are interested in our concept”, said Ulrike Kähler. Igedo will communicate the first participating brand names during the next weeks. A first impression of the new concept was the GDS event “mirrors & lights” on Tuesday at “Altes Kesselhaus”, Areal Böhler.

Outside of Areal Böhler, new location for Gallery Shoes
© Igedo
Outside of Areal Böhler, new location for Gallery Shoes

The first day of the GDS was relaxed and quiet. The pop up hall was much smaller than last season. The comments on the new concept were subdued. Dr. Thomas Nassua, s. Oliver shoes, wants to see the new concept before he decides. Bernd Hummel, Kangaroos, exhibitor since 1973: “We don´t know at which fair our place will be. GDS Düsseldorf made a lot of changes and mistakes during the last years.” Levi's shoes will not show next summer. “We will have a look at the new halls and then we decide for the winter edition”, said Manuela Bellini, PR & Marketing. Michael Gerlach, Mjus and A.S 98: “Gallery fashion fair could be an interesting option for us.” For Claus Tygesen, Vagabond, it is important to have an order platform in Düsseldorf: “I am waiting for further information and hope that a lot of brands will be part of the new shoe fair.” Conclusion of Ben Kunst, British International: “A new package for the shoe fair will be fine for us”. 

The GDS fashion fair debuted in April 1955 with 124 exhibitors and about 8,000 visitors. In 2000, the shoe fair had about 2,000 brands and 53,000 visitors. Over the past few years the fair did not fulfill expectations and after many radical changes, Messe Düsseldorf decided to hand over the shoe fair to the Igedo Company. Kirsten Deutelmoser: “The market is acting ever more dynamically and requires a completely new solution. This can only be successful if we keep existing structures and traditions.” Now Igedo Company has to master the challenge and can probably bring the new concept to life.

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Messe Düsseldorf passes GDS to Igedo Company

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