To distinguish itself from the hoard of tradeshows, grouped together a few weeks back into Los Angeles’ Fashion District, the LA Men’s Market chose a distinct calendar slot this week at the California Market Center. Stronger, bigger and better each season, with nearly five years and running, LA Men’s Market is a vibrant show with its own crowd, its own focus, its own buyers and vibe. The booths were buzzing with new menswear looks and enthusiastic buyers.

 

Bricktown World
© Douglas Cringean
Bricktown World

There were a surprising number of young, fresh brands at the show this season, including Esuri and its self taught young designer Wesley Wheeler. Wheeler, who makes all his clothing in Los Angeles, was sewing a bomber jacket collaboration on site. Next door sat a new transplant to LA via Paris, Bricktown World and its collection of tees and sweatshirts fashioned with whimsically pixelated hamburgers, doughnuts and cacti.


The Goods
© Douglas Cringean
The Goods

The Goods were on hand with their minimalist, handmade collection of laptop cases, sunglasses with cool folding cases, wallets and leather bracelets that double as measuring tapes. Retailing for around $150, the Los Angeles brand creates everything in the City of Angels and brings sophistication along with their simplicity. Kitty corner sat men’s jewelry line Koza. Working in silver, brass, black leather and even black diamonds, this hard edged, urbane line is also made in Los Angeles.

My Package
© Douglas Cringean
My Package

There were plenty of essentials collections including skin care and underwear, namely My Pakage. This brand started life as extreme sports underwear for men and has now branched out into men’s lifestyle including joggers, merino wool tees, loungewear and the brand’s super popular unisex sleepwear collection.

 

Sundeck Trunks
© Douglas Cringean
Sundeck Trunks

And don’t forget to pack the swimwear, especially trunks by colorful fave Sundeck. The brand showed off its Resort 2018 collection including micro prints, waterproof phone pockets for the daring, all with the brand’s iconic rainbow round the rear.

 

Exhibition floor
© Douglas Cringean
Exhibition floor

Drinks, food and coffee were on hand to keep the crowd comfy along with an opening party on the rooftop of local hangout the Standard Hotel. It’s daunting to be the only game in town, tradeshow-wise, but LA Men’s Market proved they can do it and do it in style.



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For more information on trade shows check out DFV Group’s expocheck.com.