Bright headed into its second season with new segmentation. While the Urban area with its classic hip-hop/street brands did feel a bit out of place, the Outdoor Aesthetics area held a lot of exciting product: from more well-known players such as Poler to Berlin newcomer Stay Hungry, from technical outdoor jackets to accessories like the super lightweight packable bags by Matador or pocket knives by Deejo.
In Bright’s main hall, the general excitement for and return of California skate and surf style was vivid. The topic is fueled by strong graphics – especially sleeve prints, flames and retro surf-graphics in funky neon colors – with players such as Obey, Rvca or Maui and Sons especially excelling in this field.
But the surf heyday reminiscences were not the only nostalgia element on the show grounds – the return of homeboy made almost every passer-by dwell in memories (and get excited for the retro-inspired shirts, fleeces and puffa jackets). The presence of Mephisto, the German orthopedic shoe brand that recently introduced its first collaboration with Amsterdam streetwear authority Patta, had a similar effect and created enthusiasm on the show grounds with its exhibition of its classic “Rainbow” show model in all colors of the rainbow (and suede!).
Longtime Bright member Iriedaily was happy to return to the show after an absence in winter and showcased its now second stage Fair Wear Foundation certified collection, while Kaotiko from Spain came to Berlin for the first time to bring its college-inspired streetwear to a broader European audience.
Bright co-founder Marco Aslim: “The summer show edition is always a bit trickier than the winter season. We can feel that the general interest for California skate in fashion right now is fueling the interest in our brands also from non-classic streetwear retailers. For the next edition, we really hope to grow more in our outdoors area. The field suits us very well and the big outdoor players would do well in turning their heads more towards the fashion-minded retail – we just have to make them all aware of this!”
Here, some of our highlights from the trade show grounds:
The Newcomer: Stay hungry from Kreuzberg, Berlin - now in its second season with fun bum bags and caps (both made in Berlin!) and outerwear that has a story to tell.
Label to Watch: Kaotiko, fast delivering young fashion/sweatwear brand from Barcelona (founded in 1999), with ten almost monobrand stores in Spain but no (notable) distribution in the rest of Europe so far.
The trend: Retro surf and skate prints
The footwear: Mephisto’s Rainbow shoes in all colors of the rainbow
The accessory: Lightweight packable bags from Matador
The return: Homeboy
Fashion question of the moment: Will baggies finally return?