European diplomats and experts have advised Bangladesh’s denim makers to ensure sustainability in their sector through developing a new business strategy to attract the global buyers. The observations were made at the two-day long Bangladesh Denim Expo held International Convention City Bashundhara in the capital Dhaka on November 9-10. They also said Bangladesh needs to develop a fresh strategy to gain the confidence of global buyers as the trade regime would be changed after 2021 due to the graduation of the country from the existing least developed status to middle income one.

Currently, Bangladesh enjoys duty-free access to markets like the European Union under the Generalized System of Preferences (GSP) for the least developed countries (LDCs). But it will lose such facility after reaching middle-income status, they explained.

Bangladesh Denim Expo
© Siddique Islam
Bangladesh Denim Expo


Organizers, visitors and buyers expressed their satisfaction with the expo, saying it will help developing new trends in line with the buyers’ requirements that will also facilitate to achieve the US$50 billion export target set by Bangladesh government for the year 2021.

“Bangladesh has to work to get the GSP Plus so that buyers may continue to invest in Bangladesh and sourcing from the country,” Johan Frisell, Swedish Ambassador to Bangladesh, has said while addressing at a seminar in the show on Tuesday.

At the same seminar, German Ambassador to Bangladesh Thomas Prinz said Bangladesh should not only think about productivity, but should also focus on social and environmental sustainability.

“Productivity will have to improve by using modern technologies to ensure sustainability in the apparel and clothing sector," Najeeb Sayed, country manager and dress director of PVH Bangladesh, told to SPORTSWEAR INTERNATIONAL. He also said marketing strategy is very important for reaching the target of exporting US$50 billion worth of apparel items by the end of 2021.

Bangladesh Denim Expo
© Siddique Islam
Bangladesh Denim Expo


Mostafiz Uddin, founder and chief executive officer of Bangladesh Denim Expo, said: “Our show has already become a much-awaited event in the international denim calendar. It is growing every year with the presence of foreign buyers as well as visitors.” According to him, many global retailers, buyers and sellers applied to participate in the expo, but it was not possible to accommodate all of them.

“We need investment in denim fabrics manufacturing and its research and development to tap potential in order to enter the high-end market segments,” Mr. Mostafiz, also managing director of the Bangladesh Denim Expert Limited, explained.

A total of 55 exhibitors from 15 countries including Bangladesh, the US, UK, Germany, Italy, France, the Netherlands, Turkey, Spain, Belgium, Sweden, Vietnam, China, India and Pakistan took part the 5th edition of the show,  organized by organized by Bangladesh Denim Expo, a non-profit organization.  The theme of expo was ‘Natural Denim’

The next expo will be held in Dhaka on May 17-18, 2017.

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