“Agenda was founded on a platform of innovation against industry norms,” says show spokesperson Kaitlyn Nagy. “We are always looking for ways to push the boundaries and expand our reach.” One of the ways the innovative surf, skate, streetwear show expanded their reach was by setting their sights on unique show locations. Yes, they have made their mark in Vegas but, early on, Agenda chose to bring brands like Hurley, RVCA, The Hundreds and hoards of skate style tees and boards to the very beach cities that are home to those styles. Agenda has transformed Long Beach in Southern California and, for the past few seasons, they’ve brought the party to Miami Beach.
But, unfortunately, for the foreseeable future, Miami’s Agenda growth will have to be put on hold as the Miami Convention Center undergoes a massive restructuring, leaving no suitable Florida home for Agenda. So it’s up to New York for now.
Nagy tells us that Agenda does, indeed, plan a return to Miami “when the infrastructure and timing is right for all” but, for the time being, fans of Agenda’s band of surf giants, skate kings and streetwear gods will have to make do with Long Beach, Las Vegas and New York.
For more information on trade shows check out DFV Group’s expocheck.com.