Model and social media star Gigi Hadid has created a capsule collection in collaboration with Tommy Hilfiger, including apparel, footwear, accessories and fragrance. She will appear as the brand ambassador for Tommy Hilfiger Women’s beginning fall 2016.

Her engagement reflects Tommy Hilfiger’s new strategic commitment to expand the brand’s global women’s business. The company believes there is a strong potential for additional growth across all women’s categories and will implement specific female-targeting in design direction, store design, merchandising, presentation and communication, getting across an offer that is “stylish classics with a playful fashion edge”.

Hadid, who has more than 10 million Instagram followers, said about her new partnership: “The company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with. I think our collection celebrates the iconic Tommy lifestyle and mixes a bit of everything: there are styles that are really hippie-chic, styles that are sporty streetwear, and styles that are tomboy but girly; everyone’s is going to love a different part of it.”

The collection and fragrance campaigns will be photographed in early 2016 in New York City, and will break globally in Fall 2016 with dedicated print, online and out-of-home media placements worldwide. Hadid’s capsule and fragrance will be available at Tommy Hilfiger stores globally, through select wholesale partners and online.

Gigi Hadid x Tommy Hilfiger
Gigi Hadid x Tommy Hilfiger