Tom Tailor Group has announced its entry into the South African market. Since July 2013, the Group has opened already twelve shop-in-shops and a franchise store in cooperation with the local partner Edcon, that is the region's biggest non-food retailer with more than 1,300 points of sale.

"South Africa is an interesting market with great deal of potential for our Tom Tailor brand world. In Edcon we have found a strong partner," said Dieter Holzer, chairman of the Managment board of Tom Tailor Group.

Future plans include to open 40 additional shop-in-shops, selling the Tom Tailor Denim brand, by the end of 2013. Two more franchise stores are also planned to open in Cape Town and Durban.