Behind this new tradeshow, which will take place from the 16th to 18th February at the Westergasfabriek in Amsterdam, is Kenneth Jaworski. The interior architect and retail designer has been involved in the fashion industry for quite a while. He was the lead designer for the Levi’s flagship store in Amsterdam and is the principal of Como Park, an Amsterdam-based concept and design firm.

Jaworski: “The Low Show is an invitation-only, business-to-business trade show where agents and distributors can showcase their brands, show new products, catch up with and meet clients, and write orders.”

37 to 40 brands like Filson, Red Wing, Fjällräven, Gloverall, Private White V.C. and denim brands like K.O.I., Benzak Denim Developers, Pike Brothers and Tellason are among the exhibitors.

“I don’t want it to be focused on heritage or especially raw denim or something like that. No motorcycles and other distractions. It should just be about the brands and their collections. I want no distractions, just a modern and business-oriented tradeshow,” says Jaworski.