At its Spring ’17 fashion show in February, Tommy Hilfiger introduced its new image recognition app Snap:Shop developed in collaboration with technology specialist Slyce. The tool instantly recognizes users’ photos of 3D moving images, products in store and 2D shots and directly links users to the brand’s website.

Tommy Hilfiger now draws a conclusion about the user behavior on the app. Over one third of them visited the website for the first time. In addition, app users spent more than double of the average time on the website using additional content such as videos and social media feeds.

The results correspond to Hilfiger’s business strategy to attract new consumers by its “See Now, Buy Now” program Tommynow.

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