According to the new “Digital Economy Compass” by Statista, the country is to surpass the USA with its digital big players in 2018.
The main focus of the survey is the competitive development in the fields eCommerce, eTravel and Digital Media, which most influentially includes cloud, social and mobile - especially interesting for the fashion branch.
The four most important Chinese companies in the digital sector are Baidu, Alibaba, Tencent and Huawei and increasingly operate globally which makes the American GAFA companies come under pressure.
"It is foreseeable that the growth of the so-called GAFA companies will become increasingly under pressure," says Tobias Bohnhoff, Head of Market Analysis at Statista. "A player from the West, who takes the lead in the Asian market, is not to recognize."