Contemporary denim brand True Religion Jeans of El Segundo, California has its eyes on Italy — and Germany, Switzerland and France.
The company announced today that it will exhibit at the Pitti Uomo menswear trade show in Florence in January and that it has chosen Dusseldorf, Germany-based UNIFA (United Fashion Agency) to be its exclusive distributor in Germany and Switzerland.
The addition of True Religion to the UNIFA stable adds clout to that distributor’s already impressive roster of American denim brands, which includes Von Dutch, DKNY jeans, Juicy Couture, Citizens for Humanity and Joie.
Previously, Savona 7 of Italy served as the distributor of True Religion Jeans in Germany, Italy and Spain. As part of the new agreement, Savona 7 will remain as True Religion’s distributor in Italy.
True Religion also appointed an exclusive distributor for France, Marseilles-based L.M.J. Product. L.M.J. is also the French distributor for Von Dutch and Playboy jewelry.
Available in better specialty and department stores, True Religion Jeans are also currently sold in the US, Canada, Europe and Japan.