Although it technically opened in the summer, the official unveiling of Tommy Hilfiger’s new European showroom in Munich was celebrated last week.

"Germany is our most important market in Europe," said Avery Baker, Tommy Hilfiger Europe’s senior vice president of marketing, during the grand opening.

It’s no surprise, then, that the company put a lot of effort into its new distribution space: the showroom measures almost 1,000 sq. meters (10,764 sq. feet) and showcases womenswear, men’s sportswear, tailored, childrenswear, sport, bags, underwear and denim.

The new showroom, located in the Bavarian city’s Lodenfrey area, which also houses neighbors such as Meltin'Pot and Murphy & Nye, is the third German showroom for Hilfiger. Its two extant ones are in Düsseldorf and Hamburg.

Asked about next year’s plans to celebrate the company’s 20th anniversary, Baker didn’t want to comment prematurely. "We have quite a few things in mind but nothing is confirmed yet," she said. Concerning the exclusive H Collection that is already launched in the States, Baker said she expects a wider European start in 2006.

– Sabine Kühnl, German Bureau Chief