Tommy Hilfiger celebrated its first flagship in Helsinki with an exclusive cocktail party on May 10. 130 guests inter alia French model Lou Doillon, actress Laura Birn, singer Marita Taavitsainen and DJ Axl Smith were invited to have a look at the current collection in the Mikonkatu district's new store.

Sportswear collections for men and women are presented across the 210 spm space alongside the tailored collection for men as well as shoes and accessories. The store conveys Tommy Hilfiger's typical “American Cool” style with modern designs, retro furniture, colorful carpets and historic requisites.