Tommy Hilfiger has finally kicked off its exclusive partnership with Macy’s. The American sportswear brand unveiled today its fall collection of women's and men's sportswear available exclusively at Macy's and a new fragrance, also exclusive to Macy’s through December.

To mark the official launch, Hilfiger, Tommy Dunn (the fragrance campaign model) and 18 other motorcyclists will stop traffic with a motorcade through Manhattan before arriving at Macy's Herald Square at 7 p.m. tonight. Hilfiger and platinum selling artist Gavin DeGraw are also set to sign autographs, followed by an after-hours performance by DeGraw at Herald Square. The designer too is said to be starring in Macy's fall celebrity designer TV campaign, as well as hosting fashions shows at select Macy's stores through the fall

Hilfiger’s launch coincides with the venerable department store’s 150th anniversary celebration on October 28. Special events and ad content, commemorative product and exclusive brand launches have been planned through the holiday season.

“Tommy Hilfiger is such a powerful name in the fashion industry,“ said Terry J. Lundgren, Macy's, Inc. Chairman, President and CEO, of the retailer’s new partner.

“He has that magic combination of skills that include design expertise, marketing prowess and that sixth sense of knowing what customers want. For Macy's to be able to sell his apparel exclusively is just one more reason why customers will choose Macy's this fall season.”

Macy's, the largest retail brand of Macy's, Inc., operates over 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally-based retail divisions—Macy’s East, Macy's Florida, Macy's Central and Macy's West—and an online store.