Tokidoki, Los Angeles-based lifestyle brand, has partnered with Mattel for the first time to release ‘tokidoki® Barbie®’ along with a collection of tokidoki® Barbie® apparel and accessories. For a suggested retail price of €35, the doll will be available at Tokidoki flagship stores and the company’s online store starting mid-November 2011. The new apparel and accessories collection includes tees, hoodies, totes, hats, jewelry and a limited edition skateboard deck ranging from approximately €20 to €180 and will be available in-stores and online as well.

“I was happy to design something so very tokidoki® for the Mattel customer and still stay true to who we are, crossing that branded bridge,” commented Tokidoki's co-owner and designer, Simone Legno.

Celebrating its official launch, Tokidoki hosted an in-store event at Santa Monica Place, California in the beginning of the month. Designer Simone Legno was on hand signing autographs for the first 150 lucky fans that were able to get the first badge of the tokidoki® Barbie® doll.
Tokidoki X Barbie
Tokidoki X Barbie