Outdoor footwear and apparel company The Timberland Co. has signed an agreement with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel in India. Through the collaboration, Timberland products will be available through Timberland branded retail stores and premium department stores in major cities throughout India.

“With its rapidly-growing fashion and retail sectors, we believe India will become a key market for us,” explained Jeff Swartz, President and CEO of Timberland. “Reliance Brands has a wealth of experience in launching and successfully distributing international brands in India. They have a clear understanding of the Timberland brand and consumer, and are as committed as we are to our ideology and passion for the outdoors.”

Said Darshan Mehta, President and Reliance Brands Ltd: “Timberland is a trusted, authentic brand with a history of innovation and quality, functional products for the outdoors — and we’re excited to help drive the expansion of Timberland in to India.”

Reliance Industries Limited is India’s largest private sector company with an annual turnover of Rs. 146,328 crore, or $28.85 billion, as of March 31, 2009.

—Melanie Gropler