Custo Barcelona, Pepe Jeans, Armand Basi, Desigual, TCN, American Vintage, Lacoste, Rams 23, New Balance, Reebok, Etnies, Element and Cruyff Classic are among the brands that have confirmed their participation in the new salon of urban fashion, The Brandery, which will be held at the Montjuïc exhibition center of Fira Barcelona on Jul. 7-9. All in all, The Brandary has announced more than a hundred brands that will be present in The Brandery, 40% of them international. Pere Camprubí, Fira Barcelona’s Director of Expansion, said: “Count on a hundred or so brands in the first edition; given the current economic climate, that’s noteworthy.” The Brandery wants to become a meeting point of urban fashion in Barcelona. “We are convinced that it will be a good experience and an important step towards future editions,” Camprubi added.

–Melanie Gropler