Billabong Womens has announced Susan Branch as new Global General Manager.

Branch, who has over 20 years of experience managing global apparel and footwear businesses along with growing and revitalising brands, took up the newly created role in January 2014.

Her role at Billabong will see her responsible for guiding the womens business on a global basis and working closely with teams in each region.

“Consistent with the strategic direction laid out at our recent Annual General Meeting, we’re focusing on our big brands,” said Billabong CEO Neil Fiske. “We see tremendous growth opportunity for Billabong Womens which is why we’ve specifically created this role to give it a dedicated focus. Susan is the ideal person to take on the role and we’re delighted someone with her level of experience and talent is joining Billabong.”

Susan Branch has held numerous senior roles in the industry including, most recently, Senior Vice-President & Global Head of Product for Roxy/Quiksilver and President & GM of the America’s Region for Roxy from 2010 to 2013.