Supergroup, the company behind the Superdry brand, has appointed Euan Sutherland, currently a non-executive director of the company, as group chief executive with immediate effect. He succeeds Supergroup co-founder Julian Dunkerton, who will move to the newly created role of product and brand director.

Sutherland has held senior positions at numerous of the world's leading retailers and brands. He quit his most recent position as boss of the Co-operative Group after only 10 months as he didn't like his pay package of over £3 million being revealed to a Sunday newspaper. Before joining the Co-operative Group, the Scottish businessman worked as CEO at Kingfisher UK (B&Q, Screwfix and TradePoint) and before that was chief executive of AS Watson UK (Superdrug, Savers and The Perfume Shop).

Sutherland shall focus on developing and carrying out the growth plans of the company whilst Dunkerton, along with co-founder James Holder, will focus on developing the group's product ranges and enhancing and protecting the brand. 

Julian Dunkerton: "With the number of opportunities Supergroup has available and the increasing complexity of the business, now is the right time to bring in a CEO of Euan's caliber. Having worked with him on the board for two years, I am certain our skills will be complementary and look forward to delivering the continued growth of the Superdry brand together."

Sutherland will be paid £675,000 p.a. plus an annual bonus of up to 150% of the salary earned in the performance year.