Superga UK has named musician Rita Ora as the new face for its spring/summer 2013 campaign. Alexa Chung, who previously modelled for the brand, was unable to stay on in the role because of television-related obligations. As a result, this season’s exclusive shoot will feature Ora’s own personal street-luxe style, which has made her one to watch in the fashion world.

With three EMA’s and four MOBO awards, Ora has become one of the year’s most interesting and talented new stars. Her first three singles all shot to number one and according to Superga, Chung is thrilled that a talented performer is taking her place for the brand.