Super, specialized trade show organized by Pitti Immagine and Fiera Milano from 20 to 22 September 2014, closed successfully. The fourth edition of the show held for the first time in Pavilion 3 at Fiera Milano City, registered 6,300 buyers, a plus of 18% compared to last year.

“We registered good results in terms of attendance and level of the buyers that visited our show,” commented Agostino Poletto, vice general manager. “The atmosphere, the quality of collections and the freshness of the overall offer was rich in novelties and well synchronized with the market trends.”

Compared with last year’s results buyers registered a +18% growth: Italians grew by + 10% and foreigners doubled their presence especially due to the attendance of Asian countries (Japan, China, Hong Kong, South Korea, Taiwan and India), the US, Europe – including Germany, France, Spain, UK, Switzerland, Belgium and Austria. There was a very good attendance of Russian buyers despite the problems due to international conflicts.