Guess is repositioning its Marciano premium sub-brand under the new title ‘Marciano Los Angeles’, referencing the Californian origin of the brand.
Starting from fall/winter ’17, the style and price structure of the collection will be revamped. There will be a collection line with entry price points offered next to a higher quality premium line, both featuring a contemporary daytime and evening wardrobe completed by shoes and bags for a total look.
The sales of Marciano Los Angeles are carried out by select retailers, wholesalers, shop-in-shops via key account partners and online platforms worldwide. In addition to the already existing European and North-American markets which will be strengthened, the brand is also planning to advance markets in Russia, Turkey and Asia.