In the next weeks e-pitti.com, digital platform supporting Pitti Immagine’s trade shows, will launch its first app, Ready-to-Order, meant to help buyers collecting their orders via iPad.
"It is a B2B tool that makes the most of the latest data management technology. Operating both on- and off-line, it can be used in showrooms as well as on-site sales activities. The ability to browse databases and full catalogues with customizable filters, search through infinite model-fabric-colour combinations, and check sales statistics, are just a few of the functionalities being brought to the user’s fingertips,” commented Francesco Buttigliero, CEO, Fiera Digitale, the company and division behind e-pitti.com, explaining the main characteristics behind this app that will cost about €40 per month.
The ability to browse databases and full catalogues with customizable filters, search through infinite model-fabric-colour combinations, and check sales statistics, are just a few of the functionalities being brought to the user’s fingertips.
Within the opening of the June 2016 edition of Pitti Uomo, they will also launch the new format and workshop “MODÆ Connection”. It will be a workshop upon invitation organized in partnership with Google. It will be aimed at the major insiders of the market and an occasion for studying perspectives and evolutions of key themes of the fashion and digital worlds
In the last six months e-pitti.com was active for 11 weeks and registered +35% buyers. Total visitors were from all over the world, from 110 countries. Italy remains the show’s main country, also in terms of digital visitors, followed by Japan for man’s fashion and yarns, while for kids it is Russia.
Out of its total visitors, 29% checked the website via mobile, constantly growing season after season. They registered a total of 300,000 visited pages on the website’s reserved area.