Amsterdam-based brand Scotch & Soda introduces a special shop-in-shop concept for its denim line, Amsterdams Blauw, to present classic, constant denim collections and seasonal showpieces.

Scotch & Soda’s effort to reshape its display options is a response to the growth in popularity of its denim sub-brand. In line with their prior store concepts, a natural, wooden and authentic style, the new shop-in-shop is adjusted to the same vibe and look: The shelving is made from materials like oak wood, steel and glass. The new furniture pieces will be flexible and fit to be customized for different retail situations.



The new shop-in-shop system will be launched with Amsterdams Blauw’s retail clients in the following countries: The Netherlands, Germany, France, Italy and the UK. 

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