Panorama Berlin is adding more trade show space for shoes and accessories.
For its spring/summer ’17 edition in June, the Berlin fair will open a separate 3,000 sq. meter hall for accessories exhibitors, whilst footwear will get its own, likewise 3,000 sq. meter space in hall 8, which was already introduced as a mixed shoes and accessories area last season.
“In context of the restructuring and sharpening of our core segments, we will separate accessories from shoes and give both segments the space that they need,” said Frederike Brandt, fashion director of Panorama Berlin.
Jörg Wichmann, CEO of the trade show, highlighted the new areas’ attraction potential: “Next to the completion of our exhibitor portfolio, we also add new target groups to our potential visitors.”