G-Star has some ambitious retail plans for the German speaking countries. The Dutch denim brand announced today that it wants to open 50 new mono-brand stores in Germany, Austria and Switzerland by 2021.
The majority of these (namely 28) will be managed by the brand’s biggest local franchise partner, RStores GmbH, who currently runs 22 stores in Germany.
"We are very excited to finally share our strong expansion plans for the next five years. Together with our long-term and experienced key partner RStores GmbH we are confident to further continue our success story in Germany", said Axel Schukies, country manager Germany at G-Star Raw.
G-Star is currently sold via more than 6,000 POS in 70 countries worldwide. The German market has been of particular interest for the brand since 1994.