Last week S.Oliver presented its new shop fitting concept “Home-Story” on its new retail space in the Ruhrparkzentrum Bochum, Germany.

As part of the new model, S.Oliver furthermore provides a digital offer called “Digital Signage” in store.

Touchpoints at nine central spots are included on a total store surface of 544 square meters where customers can get informed about products, the brand, and services on-site.

Following the collected experiences with this concept, a roll-out of further shops based on this model is planned for 2018.