Mustang has developed a new design for their brand presentation. Firstly implemented on 30sqm at retail chain store Karstadt in Hamburg, the concept will be progressively implemented in all showrooms, shop-in-shop areas and fair booths. It was built based on the model of a Mustang monobrand store in Dubai which was launched in July.

Mustang shop-in-shop interior at Karstadt, Hamburg
© Mustang
Mustang shop-in-shop interior at Karstadt, Hamburg

This month, the Mustang brand area at Kaufhof Düsseldorf will also be refurbished, as well as the one in Karstadt Frankfurt, Zeil by the end of the year.



Mustang shop-in-shop interior at Karstadt, Hamburg
© Mustang
Mustang shop-in-shop interior at Karstadt, Hamburg

The concept integrates industrial elements into a bright modern atmosphere. White varnished wood or metal meet hot-rolled steel and oiled oak.

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