Stone Island has recently moved its Rome flagship store to Via del Babuino 174, the same street the previous flagship was located on.

The new store measures 400 sq. meters, double the size when compared with the previous one. The store hosts the Stone Island and Stone Island Junior collections as well as the Stone Island Shadow project.

The store interiors, designed by Marc Buhre, industrial designer from Heidelberg, are characterized by vaulted ceilings, industrial design decors, neutral colored walls, red LED lights and colored glass inserts.

Mirror-effect and industrial felt shelves with modules similar to those used for sailing boats are juxtaposed to stone floors, completed with copper and steel inserts and stylized elements reminding of the wind rose, the brand’s own logo.

Impression of the Stone Island store in Rome
Impression of the Stone Island store in Rome


Stone Island will also open a new store in Amsterdam, after the recent opening in Antwerp in Schuttershofstraat. The new Amsterdam store will open in P.C. Hooftstraat 37, major shopping street of Amsterdam.

Stone Island has opened a total of 15 monobrand stores. The company closed 2014 registering €79.2 million sales (+13% when compared with 2013) and reached €13 million EBITDA (+ 36.45% compared with 2013). The company has registered a constant growth in sales doubling revenues from 2009 to 2014.

Considering orders for 2015, they registered a 7-8% growth compared to the previous orders. Leading this growth are European markets with UK, Germany and the Netherlands that registered a +10% growth if compared with 2014. Italy and overseas countries registered a +4% growth.